affordable and realistic

My digital artifact project is for me to create videos that focus on affordable skincare products  and realistic skincare routines and show how the products work without using filters and being fully honest. I already covered my idea in my short pitch YouTube video , in this blog I would like to talk more about my decision for choosing this niche and how I’m gonna do produce my content.

I was inspired to choose this niche because I’ve always seen over the top skincare content online. Most influencers we see they use really expensive products or really long routines that not everyone  can follow especially students and young adults. I wanna change that by showing that good skincare products don’t have to be expensive and a skincare routine can be simple and achievable. My contents primary goal is to help people be confident in their own skin without feeling pressured to buy expensive products or have lengthy routines.

My project will also talk about how social media affects how we view beauty standards and self care. I wanna earn the trust of people searching for advice that actually fits their lives by being honest and approachable in my content. Every video will have quick but helpful tips like basic skincare routines or reviews on affordable products and common skincare myths people should stop believing.

I will be using digital platforms like YouTube and instagram because they are visual and fast paced and that makes it great for short tutorials. To find out which platforms the audience finds more engaging I’ll test out a few and gather their input.

The goal of my project is to make self care seem achievable and realistic , not just about skincare. I want my viewers to know that having healthy skin is consistency not cost .