Skincare-focused Hyram Yarbro, known for his easy-to-understand skincare routine videos, has a unique niche in skin care content creation. Hyram’s style is one of educating rather than influencing, which is a reason audiences trust him . In fact, as Hyram’s videos became more focused on structure and research, they became more informative for Hyram as well as for those in the industry. Hyram naturally fits into the educational skincare creator niche, especially that of affordable, science-based skincare routine explanations. Hyram’s niche has seen rapid growth since viewers increasingly sought out trustworthy and accurate sources of skincare advice online. Hyram’s entry into that educational niche was a natural progression as he sought to fill the educational gap between misleading product marketing and the reality of ingredients in products.

Because of Hyram’s emphasis on accessible routines, workable expectations and reasonably priced goods, he is directly linked to the skincare industry. The many posts throughout the years show trends of development, changes in tactics, and the change of audience. The video “Fixing Your Skincare Routine” not only demonstrates how Hyram teaches, but also signifies to viewers what they can expect from the Skincare Education industry (Hyram).

General Statistics

Hyram’s recognizable content style and consistent tone have allowed him to sustain a big following across different platforms. He used to upload a lot, but over time, his uploads have become more deliberate and professional.

Trends in Engagement:

1) The average number of views on his videos where he reacted to other people’s skincare routines or reacted to trending products has been consistently high because these videos trigger a curiosity response in viewers (

2) The average number of likes and comments has increased significantly anytime he creates content related to inexpensive products, as well as content addressing common mistakes.

3) Comments have transitioned away from basic product inquiries to conversations on detailed ingredient knowledge as viewers have since improved their ingredient understanding 

4) Given the slowdown in the trend cycle, Hyram’s engagement peaked during the 2020 surge in skincare on TikTok and has since reached peak levels once more as the trend has stabilized.

Hyram employs multiple original approaches to creating his videos:

Hooks

Hyram uses initial statements to grab the audience’s attention. For example, “Stop using THIS product!” This complies with Dunn’s “Advice” style of influencer involvement.

Telling a Story

Hyram explains his product recommendations by describing viewer situations, then telling the viewer how to solve those challenges.

Branding

Hyram embraces the idea of creating his brand identity with honesty and straightforwardness. Dunn notes that products that have transparency are more likely to create confidence in the creator, which is one of the ways that Hyram achieves success.

Posting Regularly

Hyram’s early success can be attributed to his uploading videos on a daily basis and coordinating with the fast rate at which consumers consume new content within the beauty industry.

Design Thinking:

 – Empathize: Hyram understands that many of his viewers experience confusion about skincare products.

 – Define: Hyram helps viewers understand problems with products, such as using too many exfoliating products at once or where they should put the product in their skincare routine.

 – Ideate: Hyram builds off of the information he receives from viewers to create his videos.

 – Prototype: Hyram’s first videos were quick reaction clips, in which he reacted to viewer submissions.

 – Refine: In his later videos, Hyram experimented with brighter lighting and a more organized explanation of his content to create a better-quality product

Frame-by-Frame Analysis (https://youtu.be/5cA6W2mDSA8?si=DL3264VVnFAyxgKm)

Frame1: In this frame, Hyram has a filter that displays a funny face on him while pretending to speak with someone else, but he’s really just speaking to himself. The filter gives off a fun and cheerful vibe, serving as a strong way to draw viewers in and help create an instant connection to the material. As a medium, the filter provides an opportunity for visual storytelling. Hyram uses over the top facial expressions to draw in viewers so that they’re intrigued by what he has to say and not bored by the education portion of the video.

Frame 2: This frame features Hyram promoting a moisturizer, with the product name and price displayed for easy identification. His explanation of the moisturizer’s benefits for dehydrated skin, combined with on-screen labeling and demonstration, effectively utilizes visual techniques to help viewers understand the product’s value and purpose.

Frame3: This frame shows on-screen text saying why you should never skip moisturizer. The text grabs attention and supports his explanation by highlighting the key message. It works as a quick educational cue that reinforces the importance of hydration.

Frame4: This frame shows on-screen text saying why you should never skip moisturizer. The text grabs attention and supports his explanation by highlighting the key message. It works as a quick educational cue that reinforces the importance of hydration.

Frame5: shows him energetically summarizing the products, emphasizing their effectiveness with animated gestures.

Hyram’s value is in transforming complicated skincare into straightforward, truthful advice. He responds to these questions:

“How can I benefit from your content?”
explanations of ingredients, and regular correction are provided to viewers 

“Why should I continue to watch your content?”
Because his advice promotes healthier skin, avoids errors, and saves money 

i learned from studying Hyram’s content that making things easier for viewers matters and that even small details like lighting and framing can create trust. i also learned how to develop strong hooks and explain ingredients clearly to keep viewers engaged. Finally, i realized that consistency in tone and value is essential, and i plan to apply these lessons to your own content development.

Works Cited (MLA)

​•​“https://youtu.be/5cA6W2mDSA8?si=DL3264VVnFAyxgKm.” YouTube, uploaded by Hyram.

​•​CeraVe Skincare. “How Ingredients Affect Skin Barrier.” CeraVe Official Website, 2024.

​•“Consumer Trust in Social Media Beauty Influencers.”https://www.nature.com/articles/s41599-024-02760-9

​•​. “Ingredient-Based Skincare Education on Social Platforms.” .https://www.mdpi.com/2079-9284/11/4/135