My digital artefact is focused on affordable, true-to-life skincare, a niche that emphasizes transparency, accessibility, and evidence-based advice. As explained in BCM114. BCM114-Class 2, slide 4 defines niche as a specific segment of content that attracts specialized audiences with similar interests and identities. There is clearly a lack of content in the skincare sector: many…

Skincare-focused Hyram Yarbro, known for his easy-to-understand skincare routine videos, has a unique niche in skin care content creation. Hyram’s style is one of educating rather than influencing, which is a reason audiences trust him . In fact, as Hyram’s videos became more focused on structure and research, they became more informative for Hyram as…

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